There are two potential ways to use HTML5 to embed a video in emails: the and the tag. The H.264 codec in particular is ideal for compressing videos into a smaller file size for streaming without a negative impact on quality. It also supports GIFs and animations, which are both viable alternatives that we’ll dive into a bit more later.
#Email handler for mac mp4#
HTML5 supports three main video formats: MP4 (with H.264), OGG, and WebM. However, the video appears like an attachment at the bottom of the email, and this probably isn’t the viewing experience you want in a marketing email.Įssentially, if you are going to include embedded video in an email campaign, you’ll need to host that content on your own server or content delivery network (CDN). You may have noticed that if you include a YouTube link in a personal Gmail message, it creates a playable pop-up shadow box within the application. If it’s not a video from your brand, create a clickable graphic or call-to-action that takes subscribers directly to the content on YouTube, or to a landing page where you’ve embedded the video. Embedding YouTube videos requires Javascript, which doesn’t work in email. *For the latest about client support for video in email, check out Can I Email. What email clients support embedded video? Client The Google initiative AMP for Email isn’t supporting video yet either.įor Gmail and many other email clients, you’ll need a fallback that displays in place of the video player. But the biggest drawback for most email teams is that embedded video is not supported in Gmail inboxes. There’s also limited support for video in some smaller clients such as Mozilla Thunderbird and Samsung Mail. But even then, you’re taking a bit of a risk.
#Email handler for mac for mac#
Embedded video may display and play in Apple Mail and some Outlook for Mac inboxes. It all depends on the email client (surprise, surprise).Īccording to the online tool,, support for embedding videos in email is inconsistent, to say the least. Do videos work in HTML emails?Īs with so many other things in email marketing, the answer to the question “Do videos work in emails?” isn’t exactly straightforward. But hope is not lost! There are ways to make the most of video while still ensuring your subscribers have an excellent experience. The truth is that videos usually don’t work in emails, and it can be confusing and time-consuming to figure out a good solution. So when you pair it with highly engaging videos, you have a powerful, effective marketing tool. Videos with team members’ faces that highlight the culture of a brand add a human touch.Įmail is one of the best ways to get content in front of people.
Videos are often the easiest way to explain things, like accomplishing a task or assembling a product.
They’re useful for explaining concepts.And 78% of marketers said that video has directly increased sales.
In a Wyzowl survey, 84% of people said they’ve been convinced to buy a product or service by watching a video. Not only do videos grab people’s attention, but they also help them retain information. There are plenty of good reasons why you’d want to include videos in emails: Can you embed videos in an HTML email? The answer is a little more complicated than a simple “yes” or “no.”
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